A comprehensive guide with templates from vital design maybe you work for a large corporation and have been tasked with developing next years marketing plan, or perhaps you are launching a new startup and need to craft a plan from scratch. The ultimate book marketing timeline for indie authors. Free book marketing plan outline all freelance writing. It will also expand your reach, your network, and may even present possible partnership opportunities with. Sonic, a fictional startup company, is about to introduce a new multimedia, multifunctional smartphone with unique features. Marketing playbook smart insights digital marketing advice. The bigger your platform and access to influencers, the bigger and more diverse your launch. Creating a book marketing and publicity plan will help spread the word about your book using. The 11 step startup launch marketing plan smart insights. At any given time, there seem to be 1,000 different ways to market your book. Authors dont like book marketing because they think it means telling strangers about your book. I cant overstate the importance of those first few weeks after release. This is a book marketing plan outline that you can use. Aug 20, 2016 home book marketing how to write a book marketing plan the road map to your publishing success is guided by your book marketing plan.
Dec 31, 2018 creating a book marketing and publicity plan is necessary for all authors, whether your publisher is a traditional house or youre trying to selfpublish. A sample marketing plan small publishers have a limited budget for marketing, and every dollar has to have impact. The following is a pseudo marketing plan developed for a fictitious new collection of childrens bedtime stories. Mar 10, 2009 initial marketing expense must be quite high comparatively given that we are building a reputation and marketing without the leverage of past marketing, starting from zero. While a simple list might be fine when pitching publishers, a list of marketing tactics is not a marketing plan. To show you how confident i am in this template, click here to download the first page as a sample for free.
Either way, its good to start with at least some idea of the publicity avenues available to you as an author. Book launch checklist and timeline the purpose of this checklist is to assemble in one place a list of many of the most common tasks authors take on when they run a book launch. Prioritize what you want your launch to accomplish and pin each priority to a measurable outcome, such as a percentage increase in brand awareness. It contains text, charts and graphs to help you model your own plan. Authors who set up some personal market tactics to execute, whether standalone efforts or those in tandem with their publisher, sell more copies.
Dec 10, 2018 with so many book marketing strategies available to promote your book, its easy to get overwhelmed and have difficulty determining what to do and when to do it to give your book the best chance. We find that they are helpful to align your teams around one vision and set of goals, helping to ensure you see good results. The following is a fictitious mini marketing plan i created for a publishing class while in university studying communication. Marketing playbooks can help you manage your marketing over a set period, providing guidance on best practices and common issues. Enter your name and email below to unlock the download link for the book launch plan template below. Although this is the first section in a marketing plan, it is usually written last.
Writing a book is a good start, but its not enough. Thats it, youve written your entire book marketing plan. Marketing a book is a complex part of the overall publishing process and takes proper planning. A simple 10step book launch plan you can easily use to outrank bestselling authors. The first thing authors should do before doing any type of marketing is to put together a marketing plan for their book. The purpose of this marketing plan is to detail an actionoriented plan to launch the book into the marketplace, generate sales. How to write a book marketing plan for publishing success. Book marketing plan template nonfiction writers conference. Use this marketing plan example to generate sales for your small business. You dont have to spend a lot of money, and a reputable publisher wont ask you to pay them to market your.
Although it does not provide detailed information, it does present an overview of the plan so readers can identify key issues pertaining to their roles in the planning and implementation processes. How to confidently plan and execute a successful book launch. Measures to be taken to launch the book in the right way and increase the sales are given. Its like trying to drive a car at the same time youre building it. Book marketing plan the definitive checklist book launch. Its also hard to keep up with all the options that are available. You need to direct communications specifically toward this group. Great book marketing ideas that will get people snapping up your novel or. Its not only hard to know what you should be doing. Dont forget to invite your friends, family, coworkers, writing group, and social media contacts. This is how to create a prelaunch strategy for your book. Executive summary early next year, sonic will introduce a new product in the nowmature u. After youve read this article, youll be ready to release your beautifully crafted story book to the world, to your loved ones, and most importantly, to those. Understand your competition and the advantages your book offers.
Spread the word with these simple book marketing ideas. Unfortunately the vast majority of startup founders have little to no experience or marketing or managing a marketing budget. Having seen and been involved in so many book launches ourselves, we know what works and what doesnt when it comes to book marketing well walk you through a playbyplay of exactly what you need to do so that your readers can find your book and buy it. Prior to the book launch, i do recommend you establish sites or accounts you plan to be active on for the long termjust be aware theyll be most useful, marketingwise, for your next launch, whenever it is. Heres a highlevel view of the plan, which works for. It can also help you establish your brand, your message, and presence on the web. To maximize or perhaps even replace a traditional publicity campaign, you need to reach out to your audience directly by building and nurturing a strong online author platform. The four categories, represented by swimlanes, are productservice management, branding marketing, channel management, and salespost sales.
I tend to go overboard with my courses and tutorials, and am trying to simplify. Aug 19, 2019 30 marketing plan samples and ideas to make yours stand out. Distinguish specific groups of readers most likely to buy your book. After years of helping authors build their platforms, and then use those platforms to launch top bestsellers, ive put together this checklist of proven book marketing methods to help. Spend time going through every item on this checklist, so that you get a feel for all of the options that are available to you. This example roadmap is organized by the type of initiative. More people equals more excitement, and thats what a party is all about. In the sections that follow, im offering a new product launch strategy thats sustainable and easy to follow. I thought it would make a great sample of a mini marketing plan for businesses looking to develop one for themselves, especially book businesses. Use these sample book marketing plan goals to jumpstart your thinking. Some of these marketing samples are hypothetical and some are from real companies. Oct 15, 2014 continuing with this weeks series on book marketing plans, its time for a freebie. To develop a fan base that will lead to increased sales of more books in my fiction series.
Includes tips on building mailing lists, running promotions and advertising. Now you have a clear road map to take you through your book launch. No one will do all of these tasks, but having them in order and in a chronological sequence can be a powerful help in getting yourself organized. Ask a friend to take pictures and make sure to get some shots of you signing books, talking to readers, and speaking. To maximize or perhaps even replace a traditional publicity campaign, you. A launch will build your author business by increasing your email subscribers and social media followers. A book launch plan for firsttime authors without an. Aug 01, 20 plan a party, launch at a unique venue that relates to your books content or team up with other authors announcing their new release to heighten the excitement across several author platforms and audiences. A book launch plan for firsttime authors without an online.
Of course you could wait for launch day, but you may be left wondering why the hundreds of sales you were expecting dont happen. Free book marketing plan template from the pantheon collective. To become an amazon category bestseller within two months of my books publication date. May 25, 2015 every publisher and literary agent will tell you that responsibility for the success of your book rests heavily upon you, its author. Format your book for free with the reedsy book editor. Jun 28, 2011 download this free book marketing template brought to you by the pantheon collective tpc books and omar luqmaanharris, your book marketing expert. Although traditional media campaigns still play an important role in the marketing plans for new books, they are no longer enough.
Weve written extensively about the importance of book marketing, how to promote a book and marketing a self published book. Because this brief marketing plan is a sample, it does not include all the details found in a typical marketing plan. Youll learn tons of exercises, ideas, and tips to create your own marketing plan. This post also comes with a free downloadable checklist to help you promote your book. Heres a highlevel view of the plan, which works for both traditionally published and selfpublished authors. The success of a startup will often depend on its approach to marketing. This document is a sample marketing plan template that will help you create your own strategy quickly. Unfortunately, its an exercise in frustration to launch ones online presenceand get up to speed on social mediain conjunction with a book release. A product launch plan is usually a timelinebased roadmap that clearly communicates the deliverables in relation to time. Mar 08, 2011 the following is a fictitious mini marketing plan i created for a publishing class while in university studying communication. Great book marketing ideas that will get people snapping up your novel or nonfiction masterpiece.
Promoting your book takes careful planning so you get the most out of your. May 05, 2017 if done well, a book launch can create urgency, excitement, and unstoppable momentum for your book. Yet significant profit potential exists for cuttingedge products. If youre planning to launch a new product in the market, then you should know just how important it is that you know how youre supposed to market it. Heres a great post via firepole marketing on book launch strategy.
However, while there seems to be a lot of steps, an effective book launch plan isnt complicated. If you prefer a pdf version of the marketing plan template, you can download it here. Marketing plan example sample marketing plan template. This book marketing plan outline is a short form real marketing plan for indie authors meaning it goes beyond a simple, and often untargeted, list of tactics. Download our free book marketing plan template at the bottom of this. Today im at the san francisco writers conference and i keep finding myself repeating my book launch formula to authors. In this article, well craft and plan an igniting and highpowered marketing strategy that will set you and your book up for success once its time to launch it into the world. Id love to hear your book launch success stories in the comments. How to write your businesss brand launch plan dummies. While its not easy to launch a book without any kind of online presence, many firsttime authors are in exactly that position.
How to create a written book launch plan author media. This is how to create a prelaunch strategy for your book medium. That link is an affiliate link for a free howto ebook. How to create a book marketing and publicity campaign. The marketing plan template as word file can be downloaded here.
The executive summary outlines the who, what, where, when, how, and why of the marketing plan. Whats the most critical element of a successful book launch. In the strategy ill show you, i keep things simple. A sample launch plan the first time you launch a new product especially if youve never done it before the process might feel overwhelming and confusing. The following sample marketing plan shows how sonic is preparing to launch its first product. Blue sky is only three years old and is successful enough that it now needs a formal marketing plan to obtain additional financing from a bank or private investors for expansion and the launch of new products. You, the author, should assist in the marketing of your book in some way. A book launch plan for firsttime authors without an online presence. A successful book launch begins with a marketing plan. Writing and distributing a book announcement press release.1455 174 1330 691 1160 711 1298 685 1470 1427 803 755 1339 941 567 1133 962 1015 1297 436 1452 1390 440 56 263 35 530 814 434 1144 845 577 1125 27 897 444 388 1220 477